From the Editor

by Craig Stark

31 January 2023

By Craig Stark

Some space between newsletters, to say the least, but here we are, and it's good to be back. The plan is to resume regular newsletter publication again, and the tentative frequency is monthly. Not a subscriber? It's free. Go here.

A few market observations about pandemic bookselling. First, who knew? Right? The planet plunges us into a hellish pandemic, and months later it's clear that many things have gone south, but not everything. Take bookselling. A new pattern has emerged for online sellers, a kind of renaissance. Many of us are having our best sales ever. I'm pretty sure we couldn't have planned it better ourselves. Send millions of people home, either working virtually, laid off or otherwise trapped. Then throw a scare into them so they become hesitant to shop anywhere but online. Throw in some boredom to fan the flames, and there you have it. Granted, things have cooled some since restrictive measures have mostly ended, but not badly.

And it's not just books. It's pretty much anything you can fit into a box and ship. It's gotten to the point where we're making money and almost feeling guilty because so many others have fallen on the worst times they've ever experienced. It's certainly no time to gloat but clearly a good time to give thanks.

Today, I could pick so many things out of the hat to talk about. The market is forever shifting, of course. But since a lot of us have been moved in the direction of spending more time at home, why not cooking? Talk about a renaissance. More of us than ever are cooking, and that means cookbook sales are surging. I've spent most of my bookselling career focusing at least somewhat on cookbooks. In my persistent - and near daily - research in the marketplace, I keep an eye open for cookbook trends. Some cookbooks get crazy then quickly fade; others are far more durable. Two short articles on cookbook authors today, the first on a fairly new entry into the marketplace, and what a splash she's making, the second on somebody who for decades has provided me with bookselling opportunities. Here's the kicker: I may be wrong, but I suspect that most of you have never heard of either one.

Finally, I couldn't resist taking a stab at an analysis of the current state of bookselling. No doubt some of you have a limited appetite for this sort of thing, so I've shoved it in at the end.

Oh, and we have a special deal:

BookThink's popular Kitchen Sink package remains available, but its regular price of $179.99 has been deeply discounted to $99.99. The package includes every BookThink product issued during the last twenty years - BookThink's Guide to Online Bookselling and BookThink's Author Reports (including the Grosset & Dunlap reports) along with all complete report packages - all Gold Editions, all 50/50's and all Quarterly Market Reports. This is a ton of bookselling content that, if applied, will pay for itself quickly and generate income for years to come. Click here to purchase it, and everything will be emailed to you as PDF attachments within 24 hours.

For a complete list of our products (which may be purchased individually), go here.

          < to previous feature article       to next article >

Questions or comments?
Contact the editor, Craig Stark

Forum | Store | BookLinks | BookSearch | BookTopics | Archives
Advertise | AboutUs | ContactUs | Search Site | BookShelf | BookThinker

Copyright 2003-2023 by BookThink LLC


Comment Comment Comment Comment Comment Comment Comment Comment Comment