From The Editor

by Craig Stark

#81, 6 November 2006

Have you ever thought much about who your competitors are? By this I don't mean all booksellers; I mean only the ones who sell books in the same price range you do. Are they better or worse at it than you are? A better question: What can your competitors tell you about the current state of your business? Believe it or not, they can tell you a lot. Read today's first article for an explanation.

It's official. Amazon's zShops are gone. And of course they've replaced them with something better - uh, well, not so fast. Steve Weber begs to differ. Though the transition isn't complete, Amazon's Pro-Merchant storefronts are hardly powerhouse selling tools and in fact may produce next to none or no sales for you, at least until some promised changes happen. If they happen. Steve elaborates on this and also discusses something that may help in the meantime - Google Base Store Connectors. Though still in beta testing, it's free, easy to set up, and will give you some additional exposure for the holiday season.


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Contact the editor, Craig Stark

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