The answers will depend to some extent on the book itself. It's difficult to take more than what it will readily give you. If, for example, there's no table of contents, no list of illustrations, no index, and the chapter headings are either absent or non-intuitive - and this does happen with some frequency in this niche - things won't be easy for you because scanning/OCR won't help. On the other hand, if all are present and, in the case of Some History of Lawrence County, there are 41 pages of family names in a 3-column, fine-print format, a 3-page general index, and a 1-page mining index, you'll have some tough decisions to make. There are space limitations on eBay listings, and you couldn't get it all in even if you wanted to.
The answers will also depend on what your buyers are likely looking for. In the case of local history books, some buyers will be seeking information to help them with genealogical research. Some buyers may simply have an interest in the history of their hometown. Other buyers may want to indulge feelings of nostalgia. Based on years of experience selling these kinds of books, I've formulated a prioritized list of five textual elements in order of their importance in helping bump up final values. For the most part (with the exception of surnames), most of the items in this list also apply to other non-fiction books.
"How wonderful are the sensations felt in these night flights over the field of battle; lighted by its thousand fuse lights, bursting shells, and the lines of fire of the machine guns; you will remember, dear chief, having tasted something of this in the great days of Verdun, 1916, where you took part with us in the operations of that time.
"It is a spectacle of sublime and savage beauty, this to view a field of carnage by night. When the lines are passed and one engages, in his turn, in the great struggle, surrounded by the illuminating rockets, in the midst of bursting shells, crossed by the searchlight beams searching the heavens with its rays, and to extinguish it with a salvo from a machine gun, to do this without being blinded, then one feels an indescribable joy.
"When the end is in sight and the precise moment approaches when the projectiles are to be dropped, one realizes at once the amount of danger that had to be overcome in order to succeed; the fascination of firing, and finally that feeling of strong domination, of superiority over an enemy that one holds at his mercy, and that with a simple turn of the hand he can destroy or save. Such realization awakens the recollection of days gone before, and thrills one with joy in the work of destruction."
What this does gets you inside the mind of the pilot - and this is the essence of the book, its central selling point.
I think most of you will agree that a $30 to $50 per hour return on your time is something you can live with. Some History of Lawrence County is a $50 and up book. If you paid a buck or two for it, you can justifiably spend an hour on the presentation. Start with the first element. If there's time left, go to the second, and so on until the clock tells you to stop.
No matter which of the elements you decide to use, often they won't appear in a format that's immediately usable - in other words, there will be more to do than scan, perform OCR, and copy and paste content into your listing. Other elements will sometimes need to be culled. Topics lists, for example, can sometimes be culled from a table of contents (vintage local histories are more likely to have topic detail than more current publications), sometimes from an index, but rarely will they be presented in a usable list. Sometimes things will need to be culled by leafing through pages.
Some of you may already know where I'm going with this. If you have a book that demands a detailed presentation of textual content in your listing and yet forces you to leaf through pages to extract it, you have only two choices, neither of them especially good: one, spend the time anyway at the expense of other books you could be listing instead, or two, add a token amount of information and hope for the best. In the not-too-distant past, some of my presentations suffered mightily - especially those of local history books that were missing easily-scanned lists, etc. - because I couldn't justify spending the time to do the job right. As a result, I often opted for a third choice: don't list them at all. And guess what happened then? It would've been foolish to stop buying them because they so often had considerable value, so, when I got back to my office, I started tossing them on top of a bookcase to get them out of the way, hoping that a solution to the problem would arrive before the bookcase collapsed. This went on for at least a year, maybe more. I remember counting them once so I could have a clear idea of how truly moronic this was. Over 300!
Well, as luck would have it, the answer did finally come: voice-recognition software. As I reported in a recent article this changed my bookselling life. With this tool, I could leaf through books with abandon, talk information into a listing, and the process was near painless and, best of all, quick. If you're serious about selling on eBay - and I speak from years of experience that, once you learn how to make it work for you, this is the venue that will deliver the majority of your income - I urge you to spend some serious money on five things:
In part III of this series, I'll discuss the rest of the content story - bibliographic data, condition notes and terms of sale. Look for it soon.
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